Mobile gaming is an escalating niche among other apps in the market with an estimation of $2.5 billion. Obviously, profit is premeditation of every app functioning, those that come free imply indirect monetization tools to leverage their in-app purchase or game ads. Since the competition is high, developers are stalking ways to monetize apps.
Game advertisements are a useful tool for monetization, and the task can open up myriads of new opportunities for developers. Let's move ahead and inspect some Mobile games monetization methods trends for 2020. Implementing rightly, these strategies would maximize your game revenue.
1. In-game ads
Though in-game ads have been since long in the industry, it is still most important amongst app owners. There is no one size fits all approach for app adverts. Each app uses different methodologies to implement advertising differently.
Some games excelled in integrating microtransactions for purchasing skins, costumes for their avatars. The trick of microtransaction is to convey users to spend little if the costs are too high the players at a point will interrogate downloading free mobile apps.
In 2020, the structure of the ad would be based on user experience. Users do not want to see intrusive ads or irrelevant ads. If a user is bombarded with advertisements, the user experience will suffer.
2. Reward ads
The rewarded ads look naturally in the app's content and can be embedded with various functionalities of the game menu. As users watch ads, they either get a bonus, coins, or other rewards in exchange.
It could be a hint, extra life, additional items, or other functionalities are just a few incentives that developers can implement. Usually, this translates to higher user engagement and increased loyalty.
3. Data monetization
Data monetization is a good alternative for in-app ads. It is an effective monetization method for mobile games that receive a large number of daily active users. Data monetization refers to stack and transfers data from games development to a data collector. Data collectors are different telecom companies like advertisers, marketers, and others.
Data monetization is not about collecting personal user data; instead, it is used for device type, country, and screen size. The more data collectors you collaborate with, the more revenue you will gain.
4. Tournaments
Even the game that is entirely free can translate into a cash machine when your users actively participate and compete against each other for prizes. Whether it's duel or a more significant user base, tournament strategies work best when the game simulates a real-world game and drives real-world tournaments.
Hopefully, now you are aware of game app monetization strategies and trends in 2020. What waits for? Implement the most innovative and balanced methodologies while keeping user retention in our minds. Try different approaches, measure, optimize, and repeat.
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